Starfield Successfully Concludes Customer Participation Campaign 'Byeolbyeol Life'

On the 14th, at the Byeolbyeol Life Awards ceremony held at the Shinsegae Property headquarters located in Samseong-dong, Seoul, Young-rok Lim, CEO of Shinsegae Property (center in the first row), along with the judges and award recipients, are taking a commemorative photo together.

[Asia Economy Reporter Lim Hye-sun] Shopping theme park Starfield announced on the 20th that its customer participation campaign 'Byeolbyeol Life' has successfully concluded.

'Byeolbyeol Life' was a special campaign prepared by Starfield to communicate with customers, held for about a month from December last year to January this year. It was a simple method of uploading photos or videos taken at Starfield on personal Instagram accounts with themes such as emotion, laughter, and melodrama.

As a result, a total of 1,884 people participated, and overcoming a competition rate of 19 to 1, a total of 97 winners were selected, including one Grand Prize winner, 16 Excellence Award winners, and 80 Merit Award winners.

The Grand Prize was awarded to a customer who created a video about an episode that took place at the Pet Park, the signature facility of Starfield City. The winning works will be posted on the large media tower inside Starfield stores, the official website, and Instagram.