[Asia Economy Reporter Choi Saeng-hye] KT&G will simultaneously launch the new dedicated stick product "Fit Icing" for the heated tobacco products "Lil Plus" and "Lil Mini" at approximately 43,000 convenience stores nationwide on the 19th.
Fit Icing was developed for consumers who want a cooler taste, and it is a product that maintains strong freshness until the end without a capsule.
The product name Fit Icing combines "ICE" and "+ING" to convey the witty present continuous form meaning "freshness that lasts until the end." The package design also expresses the product's characteristics through blue color and crystal texture treatment.
KT&G's Lil series recorded sales of 1 million units within one year of launch and surpassed cumulative sales of 2 million units last month, continuing to receive great response in the domestic market. Additionally, on the 29th of last month, KT&G signed a product supply contract with Philip Morris International (PMI) for overseas sales of Lil and its dedicated sticks, once again proving the brand's competitiveness.
The selling price of Fit Icing is 4,500 KRW per pack, and with this new product launch, the dedicated stick Fit product line has expanded to a total of eight types.
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