Creating a Unique Employment Brand with a Distinctive Corporate Culture in Advertising, Promotion, and Brand Marketing at Wannabe International Co., Ltd.

Recently, the hot topic among Korean companies is the Employer Brand. Employer Brand is a concept that views "how much one wants to work at this company" as a brand, gaining attention especially among the younger generation. Employer Brand is not simply rated highly because of good welfare benefits.

Professor Yang Donghoon of the Business Administration Department at Sogang University stated, “A high salary does not necessarily mean a good Employer Brand. Also, hotel-level welfare benefits such as in-house fitness centers and oxygen rooms alone cannot explain the Employer Brand,” adding, “A strong organizational culture must support it to establish a good Employer Brand.”

The global human resource management federation SHRM also emphasizes the necessity of Employer Brand. According to a report titled “Employer Brand and Trust in Turbulent Times” presented by Nancy Lockwood of SHRM, Employer Brand affects the retention of top talent and the productivity of members, and building an Employer Brand and forming strong trust among members in the organization is the foundation for corporate growth.

As Employer Brand establishes itself as a factor for corporate growth, companies creating their own unique corporate cultures are showing remarkable growth. Among them, Wannabe International Co., Ltd., which is creating a new corporate culture based on innovation in the advertising, public relations, and brand marketing industry, is gaining attention.

Wannabe International Co., Ltd., aiming to make 2020 a year of leap forward, is composed of experts with diverse experience in advertising, public relations, and brand marketing, providing clients with optimal marketing through differentiated planning capabilities. In particular, Wannabe International Co., Ltd. plans clients’ products and service identities into a single story and brand from basic SEO, expanding touchpoints with consumers to create more meaningful advertising, public relations, and brand marketing results. Additionally, based on big data built from accumulated information, know-how, and experience over a long period, it provides clients with desired results more quickly.

The CEO of Wannabe International Co., Ltd. said, “We provide the best results to clients based on solutions covering all marketing-related fields, including online marketing, broadcast PPL, media relations, star marketing, media commerce, MCN marketing, and global marketing.”

Emphasizing communication, innovation, and social responsibility, Wannabe International Co., Ltd. quickly reflects clients’ needs in marketing through smooth cooperation among members. Especially, aiming for a horizontal corporate culture, Wannabe International Co., Ltd. enhances client satisfaction by devising new marketing strategies through an autonomous discussion culture among members.

Wannabe International Co., Ltd., which seeks to lead the industry with fresh and innovative marketing, is currently recruiting experts and new talent in the fields of MCN, media, and global marketing through open announcements to enhance expertise in these areas. We look forward to the 2020 leap of Wannabe International Co., Ltd., which aims to be a “company where people want to work” in the advertising, public relations, and brand marketing industry, together with passionate and talented individuals.