Mitoon "iDo Communications Changes Company Name to ‘iDo Marketing’"

[Asia Economy Reporter Yoo Hyun-seok] Me2on announced on the 17th that its subsidiary Ido Communications has changed its name to Ido Marketing. Ido Marketing plans to transform into an Influencer Integrated Marketing (IIM) company centered around ‘CELAD,’ an influencer performance marketing platform.

Ido Marketing identifies elements that can maximize the marketing points of advertisers’ products and services through CELAD. Additionally, based on a core team of professional marketers, it focuses more on differentiated marketing performance using influencers by operating with expertise and high campaign quality, such as turning reinterpreted content into campaigns.

Ido Marketing is an influencer integrated marketing communication company that provides customized marketing solutions analyzing domestic digital marketing techniques and trends, as well as influencer integrated marketing solutions. Beyond its existing digital marketing services, it has expanded its business areas to include O2O promotions, K-POP marketing, and China marketing. Since being acquired by Me2on in 2017, it has achieved growth of over 600% based on advertising handling volume.

No Young-tae, CEO of Ido Marketing, emphasized, “Through the updated version of CELAD, Ido Marketing will create Asia’s largest marketing group where anyone can become a marketer, based on diverse project experience and insights in the influencer marketing field.”

Meanwhile, the mobile app ‘CELAD’ is an influencer marketing platform launched by Ido Marketing in June last year. It is a service where influencers directly experience the products or services of companies seeking advertising and promote them by creating various types of content based on that experience. It has over 10,000 active members and has recently successfully conducted more than 150 influencer projects with domestic and international large corporations and government agencies such as LG Uplus, Baskin Robbins, Blizzard Korea, Diageo Korea, Seoul City, and the Central Region Tourism Council.