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Simmons Bed Launches 'Super Single Promotion'

Simmons Bed Launches 'Super Single Promotion'

Sleep specialist brand Simmons (CEO An Jung-ho) is conducting a ‘Super Single Promotion’.


This promotion is designed to provide more practical purchasing benefits to customers looking to buy single beds for growing children in the new school season. Customers purchasing single (SE) or super single (SS) size mattresses at Simmons’ directly operated flagship store ‘Simmons Gallery,’ the ‘Simmons Mansion’ operated by Simmons headquarters, as well as official dealerships and department stores nationwide, will receive a 10% discount.


Additionally, a 5% extra discount is offered on certain premium mattresses. At the directly operated flagship stores and department store locations, customers purchasing the ‘Henry’ and ‘William’ super single (SS) size mattresses will receive an additional 5% discount. At Simmons Mansion and dealerships, customers purchasing the ‘Vana’ and ‘Viate’ super single (SS) size mattresses will also receive an additional 5% discount, providing up to a 15% total discount.


Moreover, ahead of the full wedding season, a ‘Wedding Promotion’ is being held simultaneously at Simmons bed stores nationwide, offering special benefits on product purchases. Certain models from the representative mattress collection ‘Beautyrest,’ which has become the nation’s go-to wedding mattress, are discounted by 5-10% at official Simmons stores nationwide. Additionally, an extra 5% discount applies when purchasing ‘Large King’ and ‘King of King’ sizes.


For bed frames, a 10% discount is applied when purchased together with a mattress, and room sets, furniture, and bedding receive a 10% discount even when purchased separately. Furthermore, new Simmons bed frames and room sets receive an additional 10% discount, totaling a 20% discount benefit.


During the wedding promotion period, generous gifts are provided based on the purchase amount. Customers who spend over 3 million KRW will receive two pocket spring pillows worth approximately 240,000 KRW, limited to the first 500 customers. Those who spend over 4 million KRW will receive two pocket spring pillows and a Kenosha hotel bedding set worth approximately 400,000 KRW, also limited to the first 500 customers. All gifts are limited in quantity and provided on a first-come, first-served basis; the event may end early if gifts run out.


Meanwhile, Simmons bed brand, founded in 1870, celebrated its 150th anniversary in 2020. The Simmons bed’s flagship mattress collection, the ‘Beautyrest Collection,’ is ranked as the ‘number one wedding wish list’ among prospective newlyweds, solidifying its position as the nation’s preferred wedding mattress. The brand has earned consumer trust by securing radon safety certification for 41 types of general market mattresses from the Korea Standards Association, launching the country’s first and only flame-retardant mattress, establishing a domestic production system, and obtaining nationally accredited eco-friendly certifications. These three key safety factors have led Simmons to set a trend for安心 costs in the bed industry.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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