Seoul City Develops Its Own Architectural Asset Brand and Design

Systematic Management and Promotion Intent of Architectural Assets
Motivated by Three Types of Architectural Assets (Hanok and Other Buildings, Spatial Environment, Infrastructure)

[Asia Economy Reporter Onyu Lim] Seoul City announced on the 13th that it has developed its own architectural asset policy brand and design. Seoul City explained, "This is to spread awareness of the value of architectural assets that add diversity and dynamism to everyday life in Seoul." It is expected to enable more effective promotion of architectural policies.

The keywords of the policy brand are ‘waterway’, ‘architecture’, ‘city’, and ‘people’. The basic concept is that people gather along the Han River, which crosses the center of Seoul, creating new paths, connecting architecture and the city, allowing citizens to enjoy the various historical layers of the historic city of Seoul in their everyday spaces.

To convey the concept and value of architectural assets in a friendly manner, Hangul characters inspired by the three types of architectural assets (buildings such as Hanok, spatial environment, and infrastructure) were used. Various colors were applied to express the spectrum of architectural asset utilization, and elements symbolizing citizens (people) were added to represent empathy for architectural assets.

The slogan developed together is ‘A Gaze Toward the Future’. It aims to re-examine the value of Seoul’s architectural assets and convey a new perspective (gaze) on urban regeneration through architectural assets that enrich the future.

Seoul City plans to enhance the value of the Seoul architectural asset brand through various forms of utilization, such as exhibitions, forums, event operations, and cultural product production related to architectural assets.

Kang Maeng-hoon, Director of Urban Regeneration at Seoul City, said, “Since the ‘Bukchon Maintenance Basic Plan’ in 2001, Seoul has continuously promoted urban regeneration through the promotion of architectural assets such as Hanok. We will actively utilize the newly developed policy brand ‘Seoul Architectural Assets, A Gaze Toward the Future’ to strengthen the brand identity of architectural assets that make Seoul proud.”