[Announcement+] InCross Reports 40% Increase in Q4 Operating Profit Last Year... "Record High Achieved"

[Asia Economy Reporter Hyunseok Yoo] Incross announced on the 7th that its operating profit for the fourth quarter of last year, based on consolidated financial statements, increased by 40.3% year-on-year to 4.274 billion KRW. The company explained that this is the highest quarterly figure ever. During the same period, sales increased by 10.3% to 10.759 billion KRW, and net profit rose by 30.3% to 2.816 billion KRW. Total sales for last year were 34.463 billion KRW, down 3.7% from the previous year. On the other hand, operating profit increased by 10.1% to 12.09 billion KRW.

The media rep business division recorded its highest-ever quarterly figures in handled volume, sales, and operating profit in the fourth quarter. Thanks to the year-end peak season effect and the expansion of digital advertising by major advertisers, the handled volume and sales in the fourth quarter increased by 32.5% and 25.3% respectively compared to the same period last year, achieving external growth. In addition, profitability greatly improved due to work efficiency from the introduction of RPA (Robotic Process Automation), resulting in a 55.1% increase in operating profit compared to the fourth quarter of 2018.

Although the fourth-quarter performance of the ad network business division decreased compared to last year, sales and operating profit increased by 0.6% and 103.6% respectively compared to the previous quarter. Incross plans to do its best to recover the performance of the ad network business division by evolving the video ad network ‘Dawin’ into an integrated video advertising platform this year.

Jaewon Lee, CEO of Incross, said, “This year will be the first year to create full-scale opportunities for profit expansion by mobilizing various advertising resources such as big data and media owned by SK Telecom ICT family companies.” He added, “We will continue to achieve steady performance growth by strengthening competitiveness in the digital advertising market through entry into the Addressable TV market and launching CPS (Cost Per Sales) advertising products based on LMS (Long Message Service).”