"Happy Valentine's Day" Buy GS25 Chocolate and Get Pengsoo, Chongmyeotmyeong, and Parktoben Goods

[Asia Economy Reporter Cha Min-young] Pengsoo, Chomyeotmyeong, Parktoben, and other top trending characters have appeared in convenience store Valentine's Day products.

GS25 announced on the 5th that it has prepared various bold promotions including collaboration products and premium products in partnership with top trending characters for Valentine's Day 2020.

GS25's Valentine's Day collaboration products include a total of seven sets: three Valentine Pengsoo sets, two Valentine Chomyeotmyeong sets, and two Valentine Medley sets. The Valentine Pengsoo set features a cute image of Pengsoo and includes various chocolates, snack products, as well as Pengsoo-related goods such as Pengsoo stickers, a Pengsoo mini life-size standee, and a Pengsoo notebook.

The Valentine Chomyeotmyeong set is a collaboration product with the famous animation YouTuber 'Chomyeotmyeong', who has over 2.24 million subscribers. Various animation characters such as 'Nacheonjae' and 'Minmori', known for their B-grade sensibility and unique drawing style, are included as name tags, keychains, and other items.

The Valentine Medley set is a collaboration with Park Hyun-woo, a luxury trot composer known as Parktoben, and lyricist Lee Geon-woo. The package design captures the trot sentiment well and includes photo frame cards that allow fun presentations using their own photos. GS25 has prepared a total of 250,000 collaboration products, including 140,000 Valentine Pengsoo sets.

Various premium products were also prepared. These include three types of 'Baci', Italy's top-selling chocolate surpassing 'Roche', and one type of Mozart chocolate, Austria's number one chocolate, showcasing premium European chocolates. Additionally, a variety of premium jelly assortment sets, including 'Earth Jelly' which sold out within two weeks after importing 2 million units at the end of last year, were introduced.

To commemorate its 30th anniversary, GS25 also prepared a Valentine's Day promotion. Until the 15th of this month, customers who purchase any of the seven differentiated set products will receive 30 times GS&POINTS. Customers who accumulate GS&POINTS by purchasing Valentine's Day event products will be entered into a draw for a total of 25,000 prizes, including 10,000 Pengsoo cushions, through GS25's mobile app 'My Refrigerator'. Additionally, customers who purchase chocolates and stamp their app-generated stamps in 'My Refrigerator' can participate in social contribution activities supporting donation projects. GS Retail will cover the entire 10 million KRW raised through customer participation, which will be fully used for homeless meal support projects through 'Big Issue Korea'.

A GS25 official said, “To celebrate GS25’s 30th anniversary, we have been steadily preparing differentiated collaboration products and bold online and offline promotions for two months. Not only did we plan trend-leading products, but we also introduced many premium European chocolate products considering the increasing preference for premium products every year.”