Simmons Bed Unveils New TV Commercial for 2020

Celebrating 150th Anniversary, Brand Cheerfully Explores Corporate Social Responsibility

[Asia Economy Reporter Kim Cheol-hyun] Simmons (CEO Ahn Jung-ho) announced on the 3rd that it has unveiled a new advertising campaign with special significance to celebrate the brand's 150th anniversary this year.

Simmons Bed explained that this advertisement portrayed the theme of 'manners' in everyday life through video. This TV commercial was also primarily created by the 'Simmons Design Studio.' The direction was handled by the production company 'Wonderboys Film,' which produced last year's Simmons campaign that gained attention with the 'bedless bed commercial.' Global top model Tim Schuhmacher starred as the main character at the center of the two advertising campaigns.

The 2020 Simmons Bed new TV advertising campaign video can be viewed on Simmons' official YouTube channel.