SPAO Launches New Dailyge Pants, the 'E-Land National Pants'

[Asia Economy Reporter Yujin Cho] E-Land World (CEO Choi Woonsik) announced on the 31st that its manufacturing and distribution integrated (SPA) brand Spao has launched new Dailige pants.

A total of 67 types were released, including 15 cotton pants, 21 slacks, and 31 denim pants. The cotton pants line adds highly stretchable yarn and provides comfort and a soft wearing feel through micro-pitch processing.

The slacks line, an essential item for office workers, incorporates Lycra with good resilience for comfort and less wrinkling. They are made with lengths optimized for the average height of Koreans and simultaneously have an extra 5cm length inside the hem for easy alterations.

The denim line, which received the most love, offers a lineup called 'Anjuljin' with 10-bu, 9-bu, and 8-bu lengths that require no length alterations, presenting denim options even for shorter people without gaps.

Anjuljin was piloted only in large stores last year but received a good response, so the order volume was doubled this year. Additionally, various fits such as 'Loose Slim Fit,' 'Sharp Crease Semi-Tapered,' and 'Boy Fit' were added to the existing fits to expand the range of choices.

The Dailige line, launched in August last year, combines the meanings of daily and easy, pursuing 'comfort in activity anytime and anywhere and easy coordination with any outfit.'