[2020 Asia Consumer Awards] GS Home Shopping, Multi-Shopping Platform from TV to Online and Mobile

[Asia Economy Reporter Cha Min-young] GS Home Shopping is South Korea's first home shopping company and the market share leader. Under the brand 'GS SHOP,' it offers online shopping services that allow customers to shop anytime and anywhere most enjoyably and conveniently through various shopping channels and products, including TV, data broadcasting, mobile, internet, and catalogs. In 2018, it became the first in the industry to surpass 4 trillion KRW in transaction volume, continuing its growth trend.

In particular, it showcases differentiated products by strengthening premium brands, exclusive assortments, and global premium brands. It made a strategic investment in 'Corelle Brands,' a world-renowned kitchenware company that manufactures Corelle, Vision, Pyrex, and more. Additionally, it made proactive investments in partners with excellent products such as 'Everybot' and 'Nutri.'

Furthermore, to enhance customer convenience in digital and mobile environments, it has introduced customer services combining mobile and information technology (IT) one after another. Based on its expertise in operating a dedicated delivery personnel system and recent big data and customer trend analysis, it reorganized its delivery service. A representative example is the 'LIVE Delivery Service,' which provides information on the delivery personnel’s details, current location, and estimated arrival time. It was the first in the country to introduce KakaoPay and has continuously improved payment convenience by launching the 'Quick Payment Service,' which allows payment with just a password.

It actively supports the sale of social enterprise products and cooperative products, helping socially vulnerable groups as well. Since its first broadcast in 2010, it has introduced about 100 broadcasts and 50 companies’ good products to consumers nationwide over ten years. The 'Mother Knitting Campaign,' jointly conducted by the social welfare organization Save the Children and GS Home Shopping, has reached its 12th anniversary. Since 2015, it has also sold the 'Fit Firefighter Hope Sharing Calendar,' produced by the Seoul Fire and Disaster Headquarters to help low-income burn patients.