These days, Veganism has evolved beyond simply opposing meat consumption as 'pure vegetarianism' to become an ethical consumption culture that respects the environment and animal dignity.
‘Sephora’ is running the "Clean at Sephora" campaign, and 'Lush' is promoting the anti-overpackaging campaign "Go Naked Now." Around the world, conscious consumption centered on 'meaning out' is the prevailing trend.
The vegan craze, which began in the British food industry in 1944, is gradually expanding its scope from fashion and beauty to daily necessities, especially among younger generations.
Although still in its infancy compared to vegan lifestyles in Europe such as Germany and the UK, the domestic vegan market is also showing steady growth. Since 2016, the domestic distribution of cosmetics tested on animals has been completely banned, leading to an increase in 'Cruelty Free' products. Additionally, there is active participation in clean beauty by replacing animal-derived cosmetic ingredients with plant-based and natural raw materials.
'Innisfree' introduced a superfood veggie water toning line made from 100% vegan ingredients sourced from Jeju vegetables, and the vegan cosmetics brand 'ATHE,' featuring actress Jung Ryeo-won as its model, has conducted campaigns focused on environmental protection. Furthermore, 'The Body Shop,' the first vegan cosmetics brand, is currently running a petition campaign against animal testing in cosmetics with actor Gong Yoo.
As various forms of 'veganism' spread, eco-friendly products and vegan goods are being released one after another. For vegan beginners struggling with choice paralysis, only cosmetics certified vegan have been carefully selected.
If giving up steak right away is difficult, why not start by trying ‘vegan beauty’?
1 #EVE #JejuVegetables #MinimalPackage
Thank You Vegemuch features a cleanse ampoule with a 100% vegan recipe packed with the nutrition of five Jeju vegetables, restoring the skin’s natural glow and radiance. It has obtained the French vegan certification mark EVE and comes in a minimal package that significantly reduces packaging materials, considering the environment.
Innisfree Superfood Veggie Water Toning Ampoule 50ml 20,000 KRW.
2 #ECOCERT #MirandaKerr #OrganicNoni
Organic beauty brand KORA Organics, launched in 2009 by world-renowned model Miranda Kerr, known for her interest in environment and health. The Noni Glow Oil is made primarily from superfood organic noni. It is a Cruelty Free product certified by the French certification body ECOCERT, containing 0% animal-derived ingredients.
KORA Organics Noni Glow Face Oil 30ml 75,000 KRW.
3 #PETA #EWGAllGreen #EcoFriendly
Korean Clean Beauty brand that contains only verified ingredients meeting the standards of Clean at Sephora. It has received the 'Cruelty Free' certification from the international animal protection organization PETA and uses recyclable materials for packaging and accessories. Rated EWG All Green, safe for sensitive skin.
Skingrammer Super Good Repair Essence 150ml 38,000 KRW.
4 #KoreaVeganCertification #RebirthSerum #RechargeSerum
Be:ve, a vegan cosmetic brand certified by the Korea Vegan Certification Institute. Uses eco-friendly packaging certified by FSC and contains only essential ingredients with a simple full ingredient list and 8-free formulation. Contains 50% domestically sourced birch sap, similar to natural moisturizing factors, which helps skin resilience.
Be:ve Chaga Revitalizing Serum 50ml 40,000 KRW.
5 #EVE #SportsBB #SoldOut
Clio’s daily athleisure vegan makeup brand Fittee, which passed the French EVE vegan certification. It recorded a sell-out in a collaborative market with beauty and fitness YouTubers. A healthy vegan BB with impressive sweatproof and slim-fit texture that adheres thinly.
Fittee Sweatproof Slim Fit Vegan BB 45g 28,000 KRW.
6 #EVE #KoreaFirstVeganCertifiedLipstick #JungRyeoWon
ATHE, a premium vegan brand by lifestyle company LF, with actress Jung Ryeo-won as its muse. It is Korea’s first color vegan line certified by French EVE vegan certification. It naturally colors lips with your own color according to lip temperature, and peach seed oil moisturizes the lips.
ATHE Authentic Lip Balm 3.4g 33,000 KRW.
7 #VeganSociety #100%Origin #FairTrade
A multi-moisturizing balm made from 100% natural origin (99.995% shea butter and 0.005% organic acid). Contains 192 fair trade shea butters supplied through fair trade and certified vegan by 'THE VEGAN SOCIETY.' Shea butter is effective for relieving dryness and itching.
The Body Shop Shea Butter 150ml 27,000 KRW.
Photo by Kim Tae-yoon
Design by Choi Jeong-hwa
Reporter Choi Jeong-hwa (LikIT Team) choijh@asiae.co.kr
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
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