[2020 Asia Consumer Awards] Specialized Fermented Milk 'Bulgari's Wisen' for Stomach Health Protection

Contains Various Ingredients for Gut Health Including Patent Material 'Wiseera'
Reduces Sugar Content by 25% Compared to Existing Products

[Asia Economy Reporter Choi Saeng-hye] 'Bulgaris Wisen' is a flagship product jointly developed through research with the pharmaceutical company 'Green Cross Wellbeing,' building on the research and development expertise of the Bulgaris brand, which has held the number one position in the domestic long-fermented milk market for about 28 years by Namyang Dairy Products.

Wisen is a stomach-specialized fermented milk created with consideration for stomach health and balance. Stomach health is originally maintained through the 'balance' between aggressive factors known as stomach acid and Helicobacter pylori bacteria, and defensive factors that block them. Wisen helps maintain this balance.

Wisen contains several new materials for this purpose, among which the patented ingredient 'Wiseera' is extracted from Lonicera japonica and is a traditional herbal material effective in various ways such as anti-inflammation, fever reduction, and edema suppression. It also contains probiotics L. plantarum SN35N and L. gasseri GL752-NY to protect the stomach from hyperacidity symptoms. These probiotics have exceptional survivability in stomach acid. Additionally, it combines lotus root, yam, and cabbage concentrate to protect the stomach lining and promote stomach health.

To effectively counter Helicobacter pylori, which mainly infects the gastric mucosa and causes various stomach diseases such as gastritis and gastric ulcers, it is formulated with the patented material MPG-6, composed of polysaccharides isolated from ginseng and mugwort, and the patented probiotic L. confusus, known to inhibit Helicobacter adhesion, designed to fundamentally block the penetration of this bacteria.

Moreover, it contains 230 billion probiotics per bottle, contributing to basic intestinal health, while reducing sugar content by 25% compared to existing products, thus better supporting the health of modern consumers.