Average Super Bowl Ticket Price Reaches 10 Million Won

[Asia Economy New York=Correspondent Baek Jong-min] Ticket prices for the United States' biggest sports event, the 'Super Bowl,' are soaring. This is interpreted as reflecting the booming game and various popular factors.

Green Bay Packers quarterback Aaron Rodgers (right) is being tackled by opposing defensive end Nick Bosa during the National Football League (NFL) National Football Conference (NFC) Championship game against the San Francisco 49ers on the 19th (local time) in Santa Clara, California, USA. San Francisco won 37-20 and advanced to the Super Bowl. [Image source=Yonhap News]

On the 22nd (local time), ticket resale company Ticketmaster announced that the average transaction price for tickets to the Super Bowl game between the San Francisco Forty-Niners and the Kansas City Chiefs, held on the 2nd of next month, is $8,904 (about 10.36 million KRW). Considering the recent upward trend in transactions, it is expected to easily exceed $9,000. The cheapest tickets currently traded are also priced at $4,644.

According to another ticket resale price survey company, TicketIQ, the average resale price for this year's Super Bowl tickets is $8,100, a sharp increase of about 80% from last year's $4,972.

The overall assessment is that this year's Super Bowl ticket prices are trading unusually high. During the Forty-Niners' Super Bowl game in 2013, the resale price was only $2,351.

The strong game performance has increased demand for viewing, which has influenced the prices. In fact, even as resale prices rise, transactions are actively taking place. This year, especially, supply has decreased despite increased demand. Hard Rock Stadium in Miami, Florida, where the game is held, has fewer seats compared to other stadiums. Naturally, this structure leads to higher prices. Miami's mild weather is also considered a factor attracting spectators.

Fans of the Chiefs, who have reached the Super Bowl for the first time since 1970, are eager to purchase tickets.

The highest record for Super Bowl ticket prices was in 2015, for the game between the New England Patriots and the Seattle Seahawks, with an average resale price reaching $9,700.