[Asia Economy Reporter Kim Ji-hee] Hyundai Motor Company stated on the 22nd during the 2019 business performance conference call that "this year, the global automobile market is expected to maintain a low-growth trend due to external uncertainties and strengthened environmental regulations in each country," adding, "while China and India, where demand decline had continued, are expected to see a slight recovery in sales, advanced markets such as the United States and Europe are projected to experience a decrease in sales."
Regarding sales strategies by major markets, Koo Ja-yong, Executive Vice President in charge of IR at Hyundai Motor, explained, "In the domestic market, profitability improvement is expected through new models such as the Grandeur facelift released at the end of last year and the GV80," and added, "In the U.S. market, we will simultaneously enhance both the quantity and quality of sales through expanded sales of the Palisade, the launch of the new Sonata and Elantra, and strengthening the Genesis lineup."
He continued about the Chinese market, which had been sluggish until last year, stating, "In addition to optimizing plant operations, efficient incentive management, and inventory control, sales expansion is expected in the second half of the year through the launch of new models of key vehicle types." He also added, "In Europe, we plan to actively respond to strengthened environmental regulations by reinforcing the lineup of internal combustion engine new models, eco-friendly vehicles, and increasing the supply of electric vehicles."
Hyundai plans to strengthen sales momentum in the Russian and Brazilian markets through its key models, the Solaris modified vehicle and the Genesis GV80. Furthermore, in the Asia-Pacific region, the company intends to actively enter major countries centered on production bases, expand CKD sales, and build a foundation for the mobility business to establish a future growth base.
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