[Announcement] Cheil Worldwide Promotes 8 Executives Including Vice President Kim Jonghyun

Jeil Planning Vice President Kim Jong-hyun Promotion Recipient

[Asia Economy Reporter Minyoung Cha] Cheil Worldwide announced its regular executive appointments for 2020 on the 21st, including the promotion of a total of eight executives: Vice President Jonghyun Kim, two Executive Directors, and five Managing Directors.

According to Cheil Worldwide, executives who have consistently delivered results by leading global and domestic businesses were promoted to Vice President and Executive Director positions to drive business growth, strengthen competitiveness, and prepare for future ventures.

First, Vice President promotee Jonghyun Kim has held the position of Head of Global Business, possessing experience and expertise in various fields such as global marketing, digital marketing, and business strategy. He was recognized for contributing to the expansion of overseas business and performance improvement through overseas subsidiary M&A and the establishment of new local corporations.

New Executive Director Sunwoo Jeong, as Head of Domestic Business Division, led integrated marketing campaigns for major products such as Samsung Electronics Galaxy S10 and Note10. He also contributed to the expansion of domestic business by managing financial affiliates like Samsung Life Insurance and Samsung Card, as well as non-affiliated advertisers.

New Executive Director Heon Choi is an advertising strategy expert who has supported the strategic planning of various campaigns, including Samsung Electronics’ marketing super-gap strategy in multiple countries, thereby strengthening the company’s global business competitiveness. He also contributed to the expansion of data-driven marketing business.

Talents with expertise in data-driven marketing and retail marketing were also appointed as new executives. This focuses on strengthening competitiveness in core business areas and enhancing the status as a global marketing solutions company.

In particular, following digital marketing in 2018 and global business in 2019, this year Cheil Worldwide appointed a female executive in the domestic business sector, maintaining the trend of increasing diversity in the management team composition.

Managing Director Hyunjung Kwon, an advertising marketing expert, contributed to strengthening domestic business through various successful campaigns. Recently, she led various digital campaigns for Samsung Electronics.

Managing Director Kyuchul Kim, a digital marketing expert, has produced results with outstanding expertise and business acumen in the platform business sector.

Managing Director Sungkyun Kim is a customer data-based marketing expert who has delivered results. The company expects him to lead the enhancement of Cheil Worldwide’s data analytics capabilities and related business growth.

Managing Director Byunghun So is a global business expert who has gained experience in corporate operations through working at subsidiaries in Germany, Australia, and France. He also contributed to strengthening retail marketing capabilities at each base.

Cheil Worldwide plans to finalize and announce the 2020 regular organizational restructuring and position appointments following this regular executive appointment.