[Asia Economy Reporter Suyeon Woo] On the 15th (local time), PSA Group appointed Vincent Cob?e, Vice President of Citro?n, as the new Chief Executive Officer (CEO) of Citro?n.
Citro?n explained that the new CEO Cob?e is the right person to fully implement the brand's global market expansion strategy based on his extensive experience in the global automotive market.
The new CEO of DS Automobiles (hereafter DS) is Beatrice Foucher, Vice President of DS. CEO Foucher is an industry expert with experience in developing a diverse product portfolio including electric vehicles and establishing global strategies.
Former Citro?n CEO Linda Jackson and former DS CEO Yves Bonnefont will move to report directly to Carlos Tavares, Chairman of the PSA Group Board. Former Citro?n CEO Jackson will lead projects to organize roles and messaging among brands within the group and differentiate the brand portfolio, while former DS CEO Bonnefont will lead projects to strengthen brand positioning and synergy among brands considering customer and regional characteristics.
Carlos Tavares, Chairman of the PSA Group Board, said, "Former Citro?n CEO Linda Jackson has successfully led the transformation of the Citro?n brand image, increased sales volume and market share in Europe, and advanced global market strategies over the past six years. I am pleased to entrust her with a new role within the group, given her abundant brand management expertise."
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