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[Express Train Episode 50] Hanssem, No.1 Kitchen Furniture Since 1986





Hanssem has held the number one market share in the domestic kitchen furniture market since 1986. The kitchen distribution division differentiates itself through excellent product design via its development research institute, the industry's top-level hiring and training system for sales staff, proprietary 3D design and design-order linkage systems, and securing competitive exhibition stores. It operates a specialized construction company to secure construction competitiveness. Distribution channels related to Hanssem's kitchen furniture market include Kitchen Bach dealerships, Rehouse dealerships, Rehouse affiliates, and home shopping.


The interior business division was launched in 1997 as the interior business division. In 2001, it leapt to number one in market share in the home furniture market, establishing itself as a representative furniture company. It has been recognized as an outstanding brand in the home furniture sector by maintaining the number one position in the national brand home furniture competitiveness index for 12 consecutive years.


Patent attorney Eom Jeonghan of BLT Patent Law Office reviewed Hanssem's patent and trademark application status.


Listed companies on the domestic stock market disclose patent acquisition facts through the Financial Supervisory Service's electronic disclosure system. However, many stock investors do not take patent disclosures seriously.


Not only patents but also trademark registrations indicate the future direction of listed companies, making them one of the important indicators for assessing future corporate value. Some patent disclosures even act as a direct trigger for stock price increases.


It is not easy for general investors to understand the impact on companies through patent disclosures or to check trademark application statuses one by one. Asia Economy, together with patent attorney Eom Jeonghan of BLT Patent Law Office, is reviewing the patent and trademark application status of listed companies through 'Teukgeup Yeolcha'.


Teukgeup Yeolcha is an abbreviation for a broadcast that diligently searches for stocks surging due to patents.


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