Jeximix Opens Department Store Pop-up Store... "Early Achievement of Sales Target"

[Asia Economy Reporter Yoojin Cho] Jeximix, operated by Brand X Corporation (CEO Suyeon Lee, Minjun Kang), announced on the 14th that it has opened a store and a pop-up store at Lotte World Mall in Jamsil and Shinsegae Department Store in Gangnam, respectively.

The Lotte World Mall store, considered a landmark in the southeastern area of Seoul, captivates visitors with Jeximix's dynamic and unique brand identity expressed through a stylish mirror interior, achieving 100% of its target sales within just 11 days of opening.

The pop-up store at Shinsegae Department Store in Gangnam, which opened in January this year, features a sophisticated and trendy interior using stainless steel materials. A notable characteristic is the significant increase in visitors from the 30s and 40s age group due to the influx of department store customers.

Jeximix plans to expand its distribution channels to more than double the current size by introducing offline stores mainly in hot places with high foot traffic this year, and plans to open a flagship store called ‘Fit Store’ in Busan in the first half of the year.

The Fit Store is characterized by being an experiential space where customers can enjoy and experience the brand beyond just purchasing products. The Busan location will be the third to open, following the Garosugil and Hongdae stores.

A Jeximix representative said, “The unique appeal of offline stores, where customers can visually experience Jeximix’s brand concept and products, will be well communicated,” adding, “We plan to continuously expand key stores.”

Meanwhile, Jeximix established a local corporation in Japan at the end of last year and has begun targeting the global market. Launched in 2015, Jeximix has built recognition among women in their 20s and 30s as a leading brand for yoga wear and athleisure. Since 2017, it has been exporting to China, Hong Kong, Vietnam, Taiwan, Japan, Singapore, the United States, and Canada. Starting this year, it plans to increase the number of export countries and expand the overseas sales ratio to double digits.