The iPhone SE2, expected to be released around March this year, is anticipated to have a design similar to the iPhone 8. Additionally, it is speculated that its performance will be comparable to the iPhone 11, and this model is expected to be named the iPhone 9.
This model is expected to feature a 4.7-inch display and be equipped with the A13 chipset. This processor was previously installed in the iPhone 11 series. Furthermore, it is anticipated to have a home button with Touch ID, while the facial recognition feature, Face ID, is expected to be excluded. After the release of this model, it is predicted to compete closely alongside Samsung Electronics' two light version models.
Samsung Electronics' two light models, which are budget versions of the Galaxy S10 and Galaxy Note10 released this month, were showcased at ‘CES 2020’ and have attracted significant public attention. These models are expected to be priced around 700,000 KRW. Although the domestic release is still uncertain, they are scheduled to launch first in Europe, where budget models are currently strong. The Galaxy Note10 Lite model is the first budget model in the Note series since the Galaxy Note3 Neo and is regarded as a new trend for the Note series, which has been pursuing a high-price strategy for consecutive years. Moreover, despite being a budget model, it is equipped with the S Pen, which is expected to appeal to a wide range of consumers.
Additionally, Samsung plans to announce the Galaxy S20 series at the Samsung Unpacked event scheduled for February 11. The series is expected to be segmented into the S20, S20 Plus, and S20 Ultra. The Galaxy Fold2 is also anticipated to be unveiled at the same event.
Meanwhile, consumers are increasingly inclined to purchase smartphones online rather than at offline stores, and a promotion by a smartphone group-buying site has become quite a hot topic.
The site ‘Bluephone’ is conducting sales starting from as low as 30,000 KRW to clear out inventory of the S10 model before the release of the S20 series. They are also offering repackaged S10 models for free, making them known as cost-effective smartphones among consumers.
Furthermore, they are accelerating the clearance of various smartphone inventories by offering the Galaxy S9, LG G8, and V40 ThinQ models as free phones. The Galaxy Fold is available with official subsidies and discount grants worth approximately 1,000,000 KRW, making it possible to purchase at half price. Customers who purchase this model are given a car mount on a first-come, first-served basis.
In addition, a promotion offering the 7th generation iPad and AirPods Pro with the purchase of the iPhone 11 series has been generating buzz and continues to record steady sales. According to a representative from ‘Bluephone,’ all colors are currently available for purchase without waiting.
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