Launching Cafe Gongmihak: A Community Space for Local Sharing and Young People
Group Mega Co., Ltd. CEO Hyunsoo Seo (left), recipient of the United Nations Volunteer Award, and Group Mega Tower, an advertising marketing IT center located in Seocho-dong, Seoul (right)
■ Establishment of Group Mega Tower, an IT center with a total floor area of 450 pyeong in Seocho-dong
Group Mega (CEO Seo Hyun-soo), a domestic food and beverage specialized advertising marketing group, has successfully established an advertising marketing IT center in Seocho-dong, Seoul, with a total floor area of 450 pyeong and a market value of approximately 12 billion KRW. CEO Seo Hyun-soo, also well known as a recipient of the United Nations Volunteer Award, is the key figure who successfully led the first generation of online advertising on Yahoo, Daum, and Naver, which can be considered the starting point of online advertising in Korea. He made a name for himself by successfully managing advertising, public relations marketing, BTL, promotion, and IMC campaign advertising for major corporations in the food industry.
In Korea, advertising in the food and beverage industry is one of the sectors that advertising marketing companies tend to avoid due to the gap between product functionality and consumer insight. However, Group Mega’s subsidiaries, Mega Media and Mega Life, led by CEO Seo, have leveraged their experience focusing on hospital and medical advertising to communicate product efficacy naturally and interactively, earning praise for their unique approach that other advertising companies cannot offer.
Especially, as a leading figure in O2O marketing that organically connects digital, YouTube, SNS, and offline advertising centered on coffee and franchise advertisements for major domestic and international brands such as Company S and Company D, he is a genuine professional who rose from an entry-level employee to CEO in 2010, recognized for his outstanding management skills within the group, making his story particularly meaningful.
Within the group, CEO Seo has held key positions including ▶ Executive Director of Mega Media Strategy 2 ▶ Head of Corporate Center Management Strategy Headquarters ▶ Head of Media Division (External Director) ▶ President of GMH Global Management Support ▶ General Manager (Executive Director) of GM Asset ▶ President of GM Asset, before being appointed as CEO and President of Group Mega’s General Management Division.
He has been recognized for his ability to activate sampling promotions, BTL promotions, and customer communication events in the food and beverage industry, which are often overlooked. He is also known as a strategic expert in corporate partnership marketing and new business fields. Moreover, the establishment of an IT tower that enables a one-stop service from brand launch planning to consumer experience activities as an independent food and beverage specialized advertising marketing company, coinciding with his election as the next CEO, is regarded as a positive move.
A Group Mega official stated, “He is the key figure who elevated Mega Group’s productivity, which had been limited to online advertising, to the next level,” adding, “This was possible because he always emphasized organic communication that integrates online, SNS, YouTube, and digital marketing in line with new trends instead of remaining stagnant.”
Meanwhile, CEO Seo Hyun-soo, who successfully completed the Seocho-dong advertising marketing tower for food and beverage advertising and food industry promotion marketing, launched the shared space cafe Gongmihak to foster local sharing and interact with young people in their 20s and 30s, going beyond merely supporting companies’ IMC activities to get closer to consumer responses.
Known as Song Ga-in’s cafe from the TV show Wife’s Taste, Gongmihak Cafe near Gyodae Station in Seocho embodies the meaning of seven new experience spaces. As part of ethical consumption, it minimizes disposable products, offers high-quality ingredients with respect, and spreads a culture of sharing through diverse cultural activities ranging from concerts to classes. It has become a recommended Instagram date spot and a hot place in Gangnam for Gyodae university students, Seocho residents, nearby Gyodae neighborhood residents, and 20-40-year-old office workers of both genders, known as a date course, Gyodae cafe, Seocho cafe, Gyodae Station restaurant, Nambu Terminal restaurant, and rooftop cafe.
CEO Seo said, “I will grow Group Mega into Korea’s first specialized food and beverage advertising marketing company and a unique sampling agency and event promotion company,” adding, “Please look forward to our growth as a stronger company through Mega Media, a comprehensive advertising agency; Mega Life, a food and beverage raw material trading company; GMH Global, an investment corporation for Gongmihak; and GM Asset, a real estate and NPL bond investment specialized corporation.”
More information about Group Mega, the food and beverage advertising marketing group, can be found on their website.
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