[Distribution Hot People] "Researching while following a low-carb diet... It's the secret to 'Gamtanjone's' popularity"

Hello Nature Development TFT Team Leader Park Jeonghwan, Manager Lee Jeongmin
Planned 'Gamtan Zone' for High-Protein Diet Customers
'Vegan Zone' Also Gains Great Popularity Through Word of Mouth

Lee Jeong-min, HelloNature Development TFT Manager (left), Park Jeong-hwan, Development TFT Team Leader.

[Asia Economy Reporter Seungjin Lee] "I lived as a vegetarian for six months last year, and for the recent six months, I have been living on a keto diet (low-carb, moderate-protein, high-fat diet) only."

The online fresh food delivery company HelloNature launched the 'Gamtan Zone' on the 3rd, which is receiving a warm response from consumers. Gamtan Zone means 'reduced carbohydrates' and was planned for customers who need to limit carbohydrate intake or follow a protein-centered diet for health reasons.

The reason why customers visiting Gamtan Zone respond so enthusiastically is not only because of the convenience of seeing products related to low-carb diets at a glance. It was effective in eliciting empathy on how to apply various nutrients that customers had consumed without much thought into their diets. Behind this effort were Park Jeonghwan, Team Leader of HelloNature Development TFT, and Lee Jeongmin, Development TFT Manager.

Team Leader Park and Manager Lee planned Gamtan Zone based on the insight that although many consumers seek low-carb diets such as keto, there was no market for them either online or offline. Park explained, "One online cafe related to keto has as many as 160,000 members," adding, "We started with the intention of creating a place where they can shop conveniently."

It took more than half a year to actually execute the planning of Gamtan Zone. Manager Lee said, "To truly satisfy consumers, we concluded that we ourselves had to experience the low-carb diet," and explained, "For six months, we explored the markets and products they seek and continuously studied related books, papers, and videos."

The 'Vegan Zone' opened by Team Leader Park and Manager Lee in July last year also went through the same process and has received great responses from consumers. Vegan Zone is a specialized mall gathering products for vegetarians (vegans). Park smiled and said, "Rather than taking shortcuts, we chose to walk the right path even if it took longer, and actually lived a vegan lifestyle in the first half of last year. During that period, I lost a lot of weight."

Their efforts are well reflected in one of the Gamtan Zone products, the 'waffle maker.' The main ingredient of waffles is flour, which is far from a low-carb diet. However, Team Leader Park and Manager Lee identified that consumers use the waffle maker to create their own low-carb meals and started selling waffle makers in Gamtan Zone.

This received great responses from consumers, and Gamtan Zone began to spread by word of mouth. Park said, "After opening Gamtan Zone and gathering low-carb related products in one place, sales of related products increased nearly threefold."

Their future goal is to become a shopping mall loved by customers. Manager Lee said, "Recently, competition among delivery companies has intensified, and unlike the early days of the business, most have become 'mart-like,'" adding, "HelloNature will continue to be a mall that satisfies diverse needs without leaving any consumers behind."