Choi Jin-hwan, SKB President: "We Must Become the No.1 Media Platform Operator"

Choi Jin-hwan, President of SKB

[Asia Economy Reporter Kim Heung-soon] On the afternoon of the 2nd, Choi Jin-hwan, CEO of SK Broadband, held the 2020 opening ceremony at the SK Broadband headquarters in Jung-gu, Seoul, and emphasized, "Once the paid broadcasting market restructuring is completed, we must become the number one media platform operator in a short time by strengthening the capabilities of our members."

On that day, CEO Choi proposed 'innovation' and 'expansion' as the keywords for this year's management strategy, stating, "To achieve this goal, we must focus on the essence above all else, and the content, user experience (UX), user interface (UI), and marketing of IPTV services must all be centered on understanding the customer."

He also said, "The synergy with SK Telecom is our advantage," adding, "I believe that the content synergy centered on 'Wavve' and the expansion of the partnership network among the SK ICT family will be a great strength for us."

CEO Choi concluded his New Year's address by saying, "Sharing, empathy, interest, and consideration are important elements in corporate culture," and urged, "Let's make the company a happy community."