Namwon-si Unveils Official Poster for the 96th Chunhyang Festival

"Chunhyang's Charm, Captivating the World"

Namwon-si has finalized and released the official poster for the 96th Chunhyang Festival, one of Korea's leading festivals to be held this coming April, and has begun full-scale promotion of the event.

Namwon City's official poster for the 96th Chunhyang Festival. Provided by Namwon City.

The newly released poster, under the slogan "Chunhyang's Charm, Captivating the World," combines traditional beauty with modern illustration, with the strategy of capturing the attention not only of domestic visitors but also of international tourists.

The poster symbolically depicts Gwanghalluwon Garden by day and by night. The main poster highlights the festival's fantastical atmosphere through a night view of Gwanghalluwon Garden, where the starlit sky sparkles like mother-of-pearl, while the secondary poster captures the daytime scenery of Gwanghalluwon Garden bathed in warm spring sunlight.

Celebrating its 96th edition this year, the Chunhyang Festival boasts the longest history among Korean festivals. At this year's event, in addition to traditional rituals and performances, a wide range of global content will be presented to appeal to Millennials & Gen Z as well as international tourists.

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