S-Oil Expands SNS Presence with "Sojisung" Persona... "Enhancing Youthful Image"

Expanding Engagement with Millennials and Gen Z Through AI Short-Form Videos and Events
Follower Count Rises by 33% in Two Years, Nearing 290,000

S-Oil announced that it operates social networking service (SNS) channels such as Instagram, Facebook, YouTube, and LinkedIn, and is expanding content production using its unique digital persona, "Sojisung."

Persona 'Ssojisung' of S-Oil Digital Channel. Provided by S-Oil

"Sojisung" is a character that was first introduced on Instagram in January 2025. The name combines "So," inspired by the pronunciation of the company name "S-OIL," and "Jisung," which represents creative and ambitious talent.

S-Oil is strengthening communication with digital channel users through video content and interactive events led by "Sojisung." In particular, the company is developing storytelling by integrating "Sojisung" into video and image content produced with artificial intelligence (AI) generative tools, continuously releasing content tailored to evolving digital trends.

Recently, to commemorate both its 50th anniversary and the completion of the Shaheen Project this year, S-Oil has been actively posting a variety of AI short-form videos featuring "Sojisung" and holding a "Find the Number 50" event. Additionally, the persona serves as the narrator in hero campaigns highlighting firefighters and the Coast Guard, as well as in environmental campaigns for the protection of cranes and Hwangssogari, helping deliver the company’s ongoing ESG activities in a more approachable and multidimensional way. Through these efforts, the scope of content utilization continues to expand.

"Sojisung" is a persona introduced to expand touchpoints with generations accustomed to digital channel-based communication. Serving as a friendly conduit for delivering company messages, it has contributed to the overall activation of SNS channels. Over the past two years, the number of followers has increased by approximately 33%, and the total number of followers across all operating accounts is nearing 290,000.

A company representative stated, "We will actively utilize Sojisung as a digital communication asset to strengthen our young and flexible corporate image," adding, "We will continue to expand communication with the public through content featuring ESG activities and our future vision."

This content was produced with the assistance of AI translation services.