The Gyeongsangnam-do Provincial Government is hosting the "Gyeongnam Strawberry Consumption Promotion Special Exhibition" at the Gimhae Agricultural and Marine Products Comprehensive Distribution Center until March 2, 2026, offering premium strawberries produced in the province at discounts of up to 30%.
At the event, 3 tons of strawberries grown in Jinju, Sacheon, Gimhae, Miryang, and Hadong-regions recognized as Korea's leading strawberry-producing areas-will be showcased.
The sale prices are set at 5,800 won for 800g of premium grade and 3,900 won for standard grade, which is up to 30% lower than regular market prices.
The 'Gyeongnam Strawberry Consumption Promotion Special Exhibition' is being held at the Gyeongnam Gimhae Agricultural and Marine Products Integrated Distribution Center. Provided by Gyeongnam Province
Gyeongnam is the nation's largest strawberry-producing region, accounting for 42.5% of domestic output. According to Statistics Korea for 2024, the province has a cultivation area of 2,506 hectares and an annual production volume of 66,000 tons.
The province explained that this joint promotion was organized to stabilize farm-gate prices and protect farmers' incomes, given that strawberry shipments typically increase after the Lunar New Year holiday while consumption tends to decline, resulting in a 30-40% drop in prices.
Additionally, the event was launched in collaboration with Gyeongnam Nonghyup to promote the excellence of Gyeongnam’s signature winter produce-strawberries-and to boost consumption by offering them at reasonable prices.
Jang Younguk, Director of the Provincial Agricultural Policy Bureau, stated, “We are delighted to host this meaningful event that directly connects premium strawberries produced in Gyeongnam with urban consumers,” adding, “We will continue to pursue promotional initiatives that can simultaneously increase farmers’ incomes and enhance consumer satisfaction.”
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