KGM Unveils 'Musso' in Europe... Dealer Conference Held in Germany

More Than 220 Local Dealers and Journalists Attend

KG Mobility (KGM) kicked off its first global event of the year by holding a large-scale dealer conference in Germany, where its European sales subsidiary is located, to strengthen its presence in the market.

KGM held a large-scale dealer conference in Germany, where its European sales subsidiary is located, as its first global event this year, launching an offensive in the export market. The event took place at the Fantasialand theme park in Br?hl. KGM

The event took place on the 26th (local time) in Br?hl, a northern city in North Rhine-Westphalia, Germany's largest economic region, and was attended by more than 220 people, including local dealers and members of the press. KGM introduced its brand and marketing strategy for this year, export plans, mid- to long-term product operation direction, and new models to the local dealers and journalists.

In particular, KGM gave local dealers a preview of the 'Musso,' which is set to launch in the European market, to gauge market reactions and raise expectations as part of a proactive response to the global market. The company exhibited a range of models including existing products such as the 'Musso EV' and 'Torres EVX,' as well as taxis, camper vans, off-road vehicles, and fire trucks. Participants showed great interest not only in the dynamic design and sophisticated image characteristic of the authentic pickup style of 'Musso,' but also in the 'Torres EVX' taxi and 'Musso EV' camper van.

KGM held its first global event of the year, a large-scale dealer conference in Germany, where its European sales corporation is located, launching an export market campaign. Fantasialand theme park in Br?hl. KGM

Additionally, KGM selected and awarded outstanding dealers in the German market, taking the time to encourage and communicate with them. Western Europe is KGM's largest export region, accounting for 22,496 units or 32% of the company's total export volume last year. Germany is the third largest export destination, with 6,213 units, following T?rkiye (13,337 units) and Hungary (9,508 units).

A KGM representative said, "Last year, exports surpassed 70,000 units, marking the highest performance in 11 years. We plan to further strengthen our strategy to target the German and wider European markets through the launch of new products and various marketing strategies."

This content was produced with the assistance of AI translation services.