Yogiyo Unveils Workman Collaboration Marketer Experience... Offers Point Accumulation and Discounts

Domino's Pizza and Doojjim Partnership Promotions

Point Giveaway Event

On February 27, Yogiyo, the food delivery app, announced that it is launching a brand collaboration content project with the popular YouTube channel "Workman." The company will also offer partnership brand benefits such as point accumulation and discounts.

Yogiyo Reveals Partnership Marketer Experience with Walkman. Yogiyo

This content features Workman cast members Lee Joon and DinDin joining Yogiyo as one-day partnership marketers. The video captures their process of negotiating partnership benefits for the "Infinite Accumulation" campaign with actual franchise brands.

"Infinite Accumulation" is Yogiyo's flagship reward campaign, allowing users to earn points on delivery and takeaway orders worth up to 12% of the order amount. The accumulated points can be used like cash. In addition, Naver Plus Membership subscribers can use the free delivery membership "Yogipass X" at no extra cost.

The two hosts hold meetings in succession with Mega MGC Coffee, Domino's Pizza, and Doojjim, sharing lively episodes from their negotiation process.

To commemorate the collaboration, Yogiyo will hold a first-come, first-served event for Workman subscribers. By March 8, users who access the Yogiyo event page via the main video description or pinned comment and click "Receive Points" will receive 1,000 won in points that can be used immediately, on a first-come, first-served basis.

Partner franchise brand promotions will also be available. Domino's Pizza will provide up to 8% point accumulation and an 8,500 won discount from February 27 to March 1. Doojjim will offer up to 12% point accumulation and a 7,000 won discount promotion from March 2 to March 8.

Further details about the event can be found on the Workman YouTube channel and the Yogiyo App. The "Infinite Accumulation" point rate may vary by week.

Kim Hyejeong, Chief Marketing Officer at Yogiyo, said, "We planned this collaboration to share the process of creating order benefits in Workman's unique style with our customers in a fun and relatable way."

This content was produced with the assistance of AI translation services.