DK Asia’s ‘Royal Park City’ Sets the Standard for 5th Generation High-End Living

First in Korea to Offer Six-Star Hotel Services and Local Cultural Festivals, Winning Consumer Praise
Phase 1 Completed with 6,305 Households; Phase 2 for 16,000 Additional Households Set to Begin in Earnest

The landscape of Korea's high-end residential market is changing. The residential brand ‘Royal Park City’ from real estate development planning company DK Asia is solidifying its position as one of the ‘Big 3’ high-end brands, overtaking the brands of major construction companies and leading the market.

According to the February 2026 high-end residential brand reputation survey released by the Korea Corporate Reputation Research Institute, DK Asia’s ‘Royal Park City’ was ranked in the TOP 3 alongside Hyundai Engineering & Construction’s ‘The H’ and Lotte Engineering & Construction’s ‘LE-EL’.

This survey analyzed approximately 8.17 million big data entries covering 10 high-end brands over a one-month period, starting January 26. Royal Park City demonstrated its unrivaled stature, surpassing prominent brands such as DL E&C’s ‘Acro’ and Daewoo Engineering & Construction’s ‘Prugio Summit’. In particular, it received overwhelming scores from consumers in the indices of community, engagement, and communication.

The key factor behind Royal Park City’s rapid rise to the top tier is its differentiated strategy as ‘Korea’s first 5th generation high-end’ residential brand. Despite being independently launched by a developer, not a construction firm, its ability to directly operate and provide premium services at the level of a six-star hotel or resort even after completion played a crucial role.

Breaking away from traditional hardware-focused residential complexes, Royal Park City has shifted the paradigm of residential culture by continuously supporting resident clubs and organizing cultural and art programs-such as the Totoro Party, Buckwheat Flower Festival, and Royal Garden Festival-that bring together the local community and residents.

Currently, Royal Park City has successfully completed the first phase, creating a ‘premium resort city’ with 6,305 residential units. Hana Bank served as the financial manager, while Daewoo Engineering & Construction was responsible for construction, enhancing the overall quality of the project.

The upcoming second phase will consist of approximately 16,000 units, with land acquisition completed and regulatory approvals underway. The second phase is designed around a waterfront inspired by Cheonggyecheon, aiming to become a ‘100-year landmark’ where people and culture are organically connected.

A DK Asia representative stated, “Royal Park City is setting a new standard for residential living in Korea, far beyond a typical apartment complex,” adding, “We will continue to create a high-end residential culture that instills pride in our residents going forward.”

This content was produced with the assistance of AI translation services.