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[Today’s New Products] "Full Charging Time Cut in Half" KT&G Launches "lil Aible 3.0"

Preheating Time Reduced by 10 Seconds... Sophisticated Metal Body with Enhanced Grip

[Today’s New Products] "Full Charging Time Cut in Half" KT&G Launches "lil Aible 3.0"

KT&G will launch its heated tobacco product “lil Aible 3.0” on February 28.


KT&G announced on the 27th that it will release lil Aible 3.0, which significantly reduces charging and preheating time, at four locations: lil Minimalium KT&G Tower store, Hyundai Dongdaemun store, Starfield Suwon store, and Hyundai Songdo store.


The time required for a full charge of lil Aible 3.0 has been shortened to around one hour, roughly half that of the previous model, and the preheating time has been reduced by about 10 seconds, cutting consumers’ waiting time before use.


Existing features that were strengths of the lil Aible series, such as “pause during use,” “switching usage modes according to preference,” and “three consecutive uses,” have all been retained.


In addition, for the first time in the lil Aible series, a metal material has been applied to the device body and the edges have been rounded, achieving both a sophisticated design and a stable grip. At the same time, an AMOLED display has been adopted to enhance visibility, intuitively showing the remaining number of puffs, usage modes, and other information.


The device will be available in four colors: “Oude Gray,” “Platinum Silver,” “Eunoia Blue,” and “Sunset Pink.” Among these, the two device colors “Oude Gray” and “Platinum Silver” will be released first, and the retail price will be 68,000 won.


Starting in April, KT&G plans to expand sales channels for lil Aible 3.0 to convenience stores and online malls in Seoul, and then to convenience stores nationwide in May. The schedule for this sales expansion will be announced sequentially through the official lil KakaoTalk channel “KT&G lil.”


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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