[Today’s New Arrival] 12-Hour Color and Hydration... Laneige Launches "Juice Pop Box Lip Tint"

Featuring Water-Oil Remix Technology
Exclusive Launch at Olive Young on March 1

Amorepacific's global beauty brand Laneige is launching a new product, "Juice Pop Box Lip Tint." Inspired by a variety of musical moods, this product is characterized by its vivid color and long-lasting, rich hydration.

"Laneige Juice Pop Box Lip Tint" features a formula containing water-oil remix technology and ceramide ingredients that adheres smoothly to the lips, maintaining dewy shine and vibrant color for up to 12 hours. It comes in a total of eight shades, allowing for a wide range of moods to be expressed depending on the atmosphere and emotions.

The loop-handle design enhances portability, and the curved applicator that follows the natural contours of the lips delivers even, smooth color payoff. It is also highly practical, making it easy to use anytime, anywhere.

Laneige stated that, according to human application test results, 96% of users responded that their lips felt protected from dryness, and the product also received positive evaluations for its color longevity.

Laneige is also rolling out the "POP YOUR COLOR, TINT YOUR MOOD!" campaign, sensibly conveying the message of freely expressing one's own personality and mood based on the product's soft and comfortable texture.

"Juice Pop Box Lip Tint" will be released at CJ Olive Young on March 1, 2026, and will be available through various online channels starting March 3, 2026. A special promotion to celebrate the launch will also be held. The campaign video can be viewed on Laneige's official social media accounts.

This content was produced with the assistance of AI translation services.