Is "Burgerflation" Becoming a Reality... Moms Touch Raises Prices After McDonald's and Burger King

Average 2.8% Increase Across 43 Items
"Reflecting Franchisees' Requests for Price Adjustments"

Moms Touch will adjust the prices of some menu items starting on the 1st of next month. A total of 43 single-item products will see an average price increase of 2.8%.

Moms Touch announced on the 27th that the price of its signature menu item, the single Cy Burger, will rise from 4,900 won to 5,200 won.

The main items subject to price hikes are as follows: burgers with Cy patties will increase by 300 won; the "Big Cy Boneless" chicken will increase by 1,000 won; boneless Gangjeong will increase by 100 won; and carbonated drinks will increase by 300 won. "Fried Big Cy Boneless" will be adjusted from 11,900 won to 12,900 won, "Cajun Tteok Gangjeong" from 4,300 won to 4,400 won, and carbonated drink (R) from 1,600 won to 1,900 won.

However, 55 items, including burgers with chicken breast, bulgogi, and beef patties; bone-in chicken and Wow Boneless chicken; and side menus such as French fries and cheese balls, will remain at their current prices.

Regarding this price increase, Moms Touch explained, "We made this decision after sufficient consultation with multiple franchisee councils, reflecting franchisees' continued requests for price adjustments due to rising labor costs and various store operating expenses."

Previously, when global chicken prices surged by more than 15% following the outbreak of highly pathogenic avian influenza (AI) in Brazil last year, Moms Touch did not raise prices in consideration of the burden on customers and franchisees.

In addition, from the second half of last year up to now, over a period of eight months (from July 2025 to February 2026), the headquarters has fully borne a total of 9.6 billion won, including 8.8 billion won in increased raw chicken costs and 800 million won in increased costs for key ingredients such as burger buns, beef patties, and pickles, while freezing both raw material supply prices and retail prices for consumers.

This content was produced with the assistance of AI translation services.