Held Online and Offline Simultaneously from March 1 to 7
Global Mall and Olive Better Also Participating
CJ Olive Young announced on February 27 that it will hold this year's first "Olive Young Sale" from March 1 to 7, offering discounts on about 30,000 beauty and wellness products at stores nationwide and on its official online mall.
This sale is broadly composed of items ranging from color cosmetics for the spring and new semester season to skincare and body care products for moisturizing during the changing seasons. It puts front and center color and fragrance products under the keyword "Season New Mood" and moisturizing products under the concept of "Soft Outside, Moist Inside," and it also curates "Night Care" themed items such as night cleanse juice and sleep masks to strengthen its wellness category.
During the event period, Olive Young will also run a "Today’s Special Deal," offering additional one-day discounts on popular products from 6 to 7 brands each day. Starting with "Biodance" on the first day of the sale, more than 40 brands, including Delight Project, Round Lab, Mediheal, Annove, Aestura, and Clio, will participate in sequence. It has also added "double pack" products and giveaway promotions to enhance the perceived benefits.
In addition, Olive Young has prepared a "New Arrivals Special Price" section featuring products launched after last year’s final Olive Young Sale, as well as a "Steady Seller Special Price" section focusing on bestsellers. By using a set of four discount coupon packs offered on specific dates, customers can receive discounts of up to 40,000 won at offline stores, while on the online mall, special coupons are given out three times a day (at 00:00, 12:00, and 18:00) on a first-come, first-served basis.
The wellness curating platform "Olive Better (OLIVE BETTER)," which launched in January, will also participate in the sale in the form of "Today’s Special Deal" at its Gwanghwamun flagship store and through its App-in-App service. Centered on six key themes - "Eat Well, Fill Well, Move Well, Rest Well, Groom Well, and Care Well" - it will offer discounts on products such as Oleshot (Olive Lemon Shot), probiotics, and aromatherapy items.
The Global Mall, a K-beauty cross-border e-commerce platform, will also hold the sale simultaneously. At stores in "global tourism commercial districts" with a high share of foreign customer sales, such as Myeong-dong, Seongsu, and Hongdae, Olive Young will run a "Buy Now" special exhibition and offer discounts on 15 products popular with tourists, including skincare devices, sheet masks, and cleansing foams.
An Olive Young representative said, "We have prepared trendy curation and a wide range of benefits that reflect demand for a spring mood change and transitional-season care," adding, "We will continue to provide differentiated shopping experiences to customers in Korea and abroad."
Meanwhile, the Olive Young Sale is a regular discount event held four times a year in March, June, September, and December, and has established itself as a flagship K-beauty event.
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