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Aloe Este Selected in Aloe Cosmetics Category at "2026 Best Brand Selected by Consumers" Awards

Aloe Este Selected in Aloe Cosmetics Category at "2026 Best Brand Selected by Consumers" Awards

Green Aloe's aloe cosmetics brand "Aloe Este" (Chairman Jung Kwangsook) announced that it has been selected in the aloe cosmetics category for the ninth consecutive year at the "2026 Best Brand Selected by Consumers" awards.


Aloe Este develops its products using naturally derived ingredients based on organic aloe sourced from the United States. To enhance product preservation, it has applied a naturally derived preservation system extracted from berries, and it features the inclusion of skin antioxidant ingredients in its formulations.


In addition, instead of purified water normally used as a cosmetic base, all products contain lavender water, differentiating the composition of the raw materials.


According to Aloe Este, the products have been stabilized with low-irritant ingredients in consideration of the sensitive skin characteristics of modern consumers, and include ingredients that help support skin immunity and antioxidant activity. In particular, the company is maintaining a development process that excludes raw materials sourced from China when selecting ingredients.


Chairman Jung Kwangsook said, "Aloe helps alleviate dryness by supplying moisture to the skin and maintaining hydration, and it has properties that soothe heat in the skin," adding, "We have formulated the products by combining high-performance ingredients so that they can protect the skin barrier from external environmental factors."


Alongside this, the company is also operating a special line for skin care. This line contains 20 types of botanical extracts, 4 types of fermented filtrates, 3 types of stem cells, EGF, peptide complexes, collagen, elastin, and other functional materials that help address concerns such as skin elasticity, wrinkles, and brightening.


Lavender water is also applied to its sunscreen and makeup lines, which are designed based on naturally derived ingredients so that they can help protect the skin from external environmental factors.


A Green Aloe official stated, "We will continue to invest in research and development of products that allow safe skin care from harmful substances," adding, "We will secure competitiveness in the cosmetics market based on differentiated product performance."

This content was produced with the assistance of AI translation services.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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