Krafton Unveils New Vision and CI, Vowing to "Pioneer New Genres and Technologies"

"Pioneering Paths No One Takes to Fulfill Gamers' Dreams"
Establishing Five Core Values, Including Taking On Challenges Toward Bold Goals

Krafton has completely revamped its corporate identity (CI) and announced a new vision and core values.

Krafton's new corporate identity (CI). Courtesy of Krafton.

On the 26th, Krafton CEO Kim Changhan held the in-house communication program "Krafton Live Talk" under the theme of "Organizational Alignment in One Direction at a Time of Change" and unveiled the company's new vision. The new vision conveys the message: "To fulfill gamers' dreams, we take paths no one else takes. With bold imagination and technology that exceed expectations, we bravely challenge and pioneer to create an unforgettable world for fans around the globe."

To realize this vision, Krafton has also established five core values: taking on challenges toward bold goals, making thoroughly prepared attempts, combining imagination and technology, maintaining a fan-centric mindset, and embracing a global mindset and sensibility. These will be used as common criteria in driving future projects and in major decision-making processes.

The company has also revamped its CI. The new CI visualizes "bold challenges," embodying the idea of shifting away from familiar perspectives to discover and expand new possibilities.

The brand color has been set to a vibrant and strong shade of red in order to secure differentiated brand recognition in the global market. It also reflects Krafton's identity as a global publisher brand that encompasses various creative studios and publishing intellectual properties (IP).

Aligned with the new vision, the slogan has been redefined as "Pioneer the Undiscovered," meaning to explore uncharted territories. It represents Krafton's commitment to stay focused on the essence of the gaming business while continuing to push beyond existing boundaries by venturing into new genres and technological domains.

CEO Kim Changhan said, "Krafton is a company that pioneers paths no one else takes in order to fulfill gamers' dreams," adding, "The newly declared vision and core values will be the starting point for change, enabling us to offer unforgettable experiences to fans in Krafton's unique way and to expand the possibilities of the gaming industry through bold challenges."