Kokoraep Soy Milk Successfully Concludes Relay Tasting Event at Hyundai Department Store, Proving Its "Premium Value"

Scenes from the well-attended 'Cocolab Soy Milk Three-Variety Tasting Event' at Hyundai Department Store Pangyo Branch (left) and Apgujeong Main Branch (right).

Premium F&B brand "Kokoraep" from Seodo B&I Co., Ltd. announced that it successfully wrapped up its "Three Soy Milk Varieties Relay Tasting Event," held in February at the Hyundai Department Store Pangyo branch and the Apgujeong main store. The event was organized to reward customers for the reviews accumulated on online channels and to enhance product credibility by engaging with customers face-to-face in offline venues.

At this event, Kokoraep showcased three of its flagship products: Yak-kong Soy Milk, Recovery Soy Milk Chaga Mushroom, and Recovery Soy Milk Ginger. Visitors who took part in the tasting expressed high satisfaction with the natural flavor of the raw ingredients and the wholesome taste. In particular, they gave positive feedback on the smooth harmony between soy milk and unique ingredients such as ginger and chaga mushrooms.

In particular, trust in the country of origin for each product emerged as a key factor in purchase decisions. The fact that Kokoraep uses carefully selected premium ingredients such as Korean-grown black beans and soybeans, Korean ginger, and chaga mushrooms sourced from the pristine regions of Canada received a strong response from consumers on-site. This ingredient-focused communication translated directly into tangible sales performance, including on-the-spot subscriptions and full-set purchases immediately after tastings, thereby proving the brand’s value.

A Kokoraep representative stated, "This event was a valuable opportunity for customers to directly taste and objectively verify the quality of Kokoraep soy milk, which delivers the natural healthiness of raw ingredients without additives," adding, "Since direct taste experiences have led to greater trust in the brand, we plan to continue expanding tasting events centered around department stores to further promote our premium value."