"Restraint Over Extravagance"... CJ OnStyle's 2026 SS Fashion Showcase

Running Until the 6th of Next Month
"POWERLESS" Chosen as the SS Season Fashion Keyword

CJ OnStyle announced on the 26th that it will run the "2026 SS Fashion Showcase," which pre-releases the 2026 Spring/Summer (SS) fashion trends, until the 6th of next month. The fashion showcase is a CJ OnStyle-exclusive event that presents trends in advance of the full-scale seasonal event "Fashion Week."

This year's Spring/Summer season is expected to lean more toward restraint than extravagance. As economic uncertainty continues, analysts say a neat, understated, and calm mood is emerging in place of ostentatious styles. Accordingly, CJ OnStyle has selected "POWERLESS" as the SS season fashion keyword. The detailed trends reflecting the initials of the keyword are sixfold: Poet Core, Work Wear, Flower Point, Layered, Red·Orange, and Scarf. The styles are characterized by refined silhouettes balanced with romantic sensibilities and color accents.

Spring and Summer season brand representative pictorials (from left): The Edge, Celebshop Edition, G Studio. CJ OnStyle

This showcase will significantly strengthen AI-based content. Under the concept of "Blooming Moment," it aims to expand fashion from a "wearing experience" to a "viewing experience" by foregrounding an AI stylebook and short-form videos. Following its introduction of the industry's first AI fashion showcase last year, CJ OnStyle will unveil even more advanced visual content this year. It plans to deliver an immersive experience via mobile and TV that feels like being on-site at a global fashion week. In particular, during the showcase period, the number of mobile live broadcasts in the fashion category has been expanded to about 40, broadening customer touchpoints.

Meanwhile, during the showcase period, users of the mobile app can receive a basic 10% discount on new fashion items, an additional card discount of up to 7% (varying by date), and a 5% membership discount, all of which can be combined.

A CJ OnStyle representative said, "The more uncertainty becomes part of everyday life, the more fashion moves toward restraint and balance," adding, "We will continue to uphold our reputation that 'When it comes to fashion, it has to be CJ OnStyle,' based on our unrivaled fashion portfolio that spans all age groups and our video commerce competitiveness built on powerful content."