The government's agricultural and livestock product discount policy, which is being promoted to stabilize prices and boost consumption, is expanding to online traditional market platforms, drawing increasing consumer interest. Indermarket Onnuri Mall, an online traditional market mall that introduces fresh food from traditional markets, allows payment with Digital Onnuri Gift Certificates and Sangsaeng Payback refunds, and is offering products aimed at easing household grocery costs through its agricultural and livestock product discount support event.
Indermarket Onnuri Mall is holding the "Agricultural and Livestock Product Discount Support Event" from February 20 to March 4, 2026. During the event period, customers who purchase domestically produced agricultural and livestock products can receive discounts of up to 30 percent, with a maximum discount limit of 20,000 won per person.
The agricultural and livestock product discount support program is a policy promoted by the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation, and is operated with the goal of promoting consumption of domestically produced agricultural and livestock products and stabilizing prices. Indermarket introduces agricultural and livestock products handled by traditional markets nationwide through its online platform and connects discount benefits so that consumers can purchase them at more reasonable prices.
In addition, Indermarket has been selected as an operator of the Food Voucher Program, enabling voucher users to purchase designated agricultural and livestock products and food online. Through this, the company aims to improve food accessibility for vulnerable groups, while also helping to establish a sustainable consumption base for products from traditional markets and shopping districts.
Kim Hye-kyung, CEO of Unongmulsan Co., Ltd., which operates Indermarket Onnuri Mall, said, "We are operating the platform so that excellent agricultural and livestock products from traditional markets can be easily purchased online through Digital Onnuri payment," adding, "We hope that this agricultural and livestock product discount support event will help reduce consumers' grocery burdens and increase sales for merchants in traditional markets."
Meanwhile, the agricultural and livestock product discount support event may end early if the budget is exhausted, and the items eligible for discounts and the applicable conditions are subject to change depending on operational circumstances. Information on how to receive agricultural and food discount support can be found on the official website of Indermarket Onnuri Mall.
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