"Used by Samsung and SK Employees Too" Blind Surpasses 13 Million Users...Achieves Global Popularity

Surge in Employees from Major U.S. and Indian Companies
Cumulative Registered Users Surpass 13 Million

Blind, an anonymous community platform for office workers that started in Korea, is gaining popularity worldwide.

Chat GPT generated image.

According to Blind on the 15th, after entering India in February last year, the number of local Blind users there increased rapidly from the early stages.

As of September last year, the subscription rate among employees of the Indian subsidiaries of major global companies such as Meta, Uber, and PayPal reached around 90% of all employees. The employee sign-up rate at Microsoft India also reached 70%, and in the same month, the sign-up rate among employees of major U.S. companies exceeded 80%. X (X, formerly Twitter) recorded over 95%, while Uber and Meta also each surpassed 80%.

Moon Sungwook, CEO of Blind, said, "As Blind grew in the United States, the number of users naturally increased in India as well as in Europe, even without separate marketing," adding, "Based on our experience in expanding into new countries so far, we will push ahead with entering new markets that have strong potential."

First launched in Korea in December 2013, Blind expanded into the United States in 2015 and Canada in 2021, before entering India last year. In the second half of last year, its cumulative number of registered users surpassed 13 million.

Meanwhile, Blind's penetration rate among the top 1,000 Korean companies by market capitalization was also tallied at 91%. This group includes major conglomerates such as Samsung, SK, Hyundai Motor, LG, Posco, Lotte, Hanwha, HD Hyundai, and GS. Even when the scope is narrowed to companies with 300 or more employees, the sign-up rate reaches 86%.

In addition, in Korea, Blind launched a dating platform for office workers called "Blit" in 2021, built on the Blind ecosystem, and its cumulative number of users has surpassed 500,000. Blit aims to rank within the top three domestic dating apps by usage rate by next year. As of January this year, users aged 30 to 34 accounted for 42%, the largest share.