First Domestic Showcase of Polestar 3 and 5
"Sales Target of 4,000 Units This Year"
Premium electric vehicle brand Polestar is positioning the Korean market as a strategic stronghold for its global expansion. The company plans to add two more models to the Korean lineup this year and thereby strengthen its position in the high-end electric vehicle market.
At the 2026 Polestar Media Day held on February 11 at the Grand Hyatt Seoul in Yongsan-gu, Seoul, the Polestar 5 was unveiled. The Polestar 5 is a 4-door performance Grand Tourer that consolidates Polestar's design, technology, and sustainability capabilities presented through the Precept concept model unveiled in 2020. 2026.2.11 Photo by Kang Jinhyung
Korea, Polestar's No. 1 sales market in Asia and export base
At a media roundtable held on February 11, 2026, at the Grand Hyatt Seoul in Yongsan-gu, Seoul, Ham Jongsung, CEO of Polestar Korea, stressed that "Korea is a very important market for Polestar."
Ham said, "Korea ranks sixth in the world and first in Asia in terms of sales volume," adding, "It is one of our key markets, as the start of operations at the Busan plant will kick off full-scale exports to the North American market, and we will continue our partnerships with K-battery, parts, and equipment companies."
Polestar began producing the Polestar 4 last year at the Renault Korea Busan plant. In December 2025, the company exported 776 units of the Polestar 4 to the United States and Canada.
This year, Polestar plans to export all Polestar 4 vehicles produced at the Busan plant to the North American market. There is a possibility that vehicles produced at the Busan plant could later be supplied to the domestic market, but no specific plan has been decided yet.
Because vehicles produced at domestic plants are subject to different certification standards, the company plans to target the Korean market this year exclusively with imported vehicles.
Ham Jongsung, CEO of Polestar Korea, is attending the 2026 Polestar Media Day at the Grand Hyatt Seoul in Yongsan-gu, Seoul on February 11, delivering a strategic presentation ahead of the unveiling of the Polestar 3 and Polestar 5. Photo by Kang Jinhyung
"Beyond premium to luxury"... Launch of Polestar 3 and 5
On this day, Polestar unveiled the SUV Polestar 3 and the Grand Tourer (GT) sedan Polestar 5. Leveraging the launch of these new models, the company has set a sales target of 4,000 units in the Korean market this year, representing growth of more than 30 percent compared to the previous year.
Ham said, "From now on, we will introduce at least one new model every year," adding, "If last year was the year we laid the foundation for growth with the Polestar 4, this year will be the year we leap forward as a luxury electric vehicle brand through the Polestar 3 and 5."
The Polestar 3 unveiled on this day is the brand's first performance SUV. It offers 800V-based charging performance and convenience, as well as a sound system that includes 21 speakers. It can be charged from 10 percent to 80 percent in just 20 minutes.
The Polestar 5, unveiled alongside it, is characterized primarily by its powerful maximum output of 884 horsepower. It is equipped with SK On's NMC (nickel, cobalt, manganese) battery and features adaptive dampers that detect road conditions 1,000 times per second. The Polestar 3 will be officially launched in the second quarter of this year, and the Polestar 5 in the third quarter.
The launch prices of the two vehicles have not yet been disclosed. Ham said, "We will set highly competitive prices," explaining that "Korea will be the market where the vehicles are launched at the most attractive prices among our 28 markets worldwide."
Polestar ambassador and actor Kim Woobin poses with the Polestar 5 at the 2026 Polestar Media Day held on February 11 at the Grand Hyatt Seoul in Yongsan-gu, Seoul. The Polestar 5 is a 4-door performance grand tourer and the brand's flagship model, consolidating Polestar's design, technology and sustainability capabilities showcased through the 2020 concept model Precept. 2026.2.11 Photo by Kang Jinhyung
Polestar Korea plans to continue launching new premium electric vehicles in the domestic market every year. However, the company stated that it has no plans to resume sales of the Polestar 2, its first model in Korea, until the next-generation model is released. Ham said, "For existing Polestar 2 customers, we will improve maintenance convenience and invite them to customer events, maintaining the same level of service as before."
Polestar Korea has designated this year as the first year of its "Premium to Luxury" initiative and will begin in earnest to expand its product lineup, enhance brand value and awareness, and upgrade the customer ownership experience. Within the first quarter, it plans to relocate and expand the Hannam showroom to Dosan-daero in Gangnam and open a new showroom in Daegu, increasing the number of customer touchpoints from seven to ten.
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