Hyundai Glovis Supports Global Expansion of "K-Beauty"

Hyundai Glovis Signs Logistics Contract With "Kundal" Operator The Skin Factory

Hyundai Glovis announced on the 9th that it has signed a contract to provide third-party logistics (3PL) services with The Skin Factory, which operates the hair and body care beauty brand "Kundal," and will operate a comprehensive logistics agency (fulfillment) service.

Advanced automated logistics center in the Seoul Metropolitan Area. Hyundai Glovis

Hyundai Glovis will handle the entire logistics process for The Skin Factory's products, from inbound, storage, packing, to outbound, and plans to provide fulfillment services by utilizing its advanced automated logistics center in the Seoul Metropolitan Area.

The logistics center is equipped with the latest automation facilities, including automated guided vehicles (AGVs), enabling fast and accurate processing in an e-commerce environment characterized by a high volume of small-lot, multi-item orders. In particular, based on smart logistics solutions and a data-driven operating system, it can respond flexibly to fluctuations in demand. It will also support safe storage of products tailored to the characteristics of beauty items and an efficient shipping process.

As a partner for The Skin Factory's overseas market expansion, Hyundai Glovis also plans to provide end-to-end (E2E) export logistics services across the entire export process, including cross-border e-commerce logistics, overseas customs clearance, and air and sea export services.

Hyundai Glovis expects growth in K-beauty logistics. The company analyzes that as the K-beauty boom intensifies in the global market, the related logistics market will also expand. According to U.S. market research firm Allied Market Research, the global K-beauty market is projected to reach 13.9 billion dollars (about 20 trillion won) by 2027.

To expand its business, Hyundai Glovis is building a "one-stop logistics platform" that integrates domestic fulfillment centers with its global transportation network, securing logistics centers at major hubs around the world and organically connecting air and sea transport routes to support Korean companies' overseas expansion.

A Hyundai Glovis official said, "Based on state-of-the-art automated facilities, we can provide flexible and stable logistics services even when cargo volumes fluctuate," adding, "We will become a partner that not only enhances our customers' productivity and helps reduce logistics costs, but also takes full responsibility for both domestic and export logistics."