"Enjoy Without Burden": Mini Whole Cakes Rise as Single-Person Households Grow

Starbucks "Strawberry Fraisier Cake" Sells 400,000 Units
Growing Demand for Mini Whole Cakes as Everyday Desserts

As the number of single-person households increases and dessert consumption becomes more segmented, more customers are enjoying whole cakes as an everyday treat rather than viewing them as a "large dessert for special occasions." In response, Starbucks Korea has been introducing new mini whole cakes every season and strengthening its related lineup.

According to Starbucks Korea on the 8th, the "Strawberry Fraisier Cake," launched last winter, has sold more than 400,000 units, driven by its size suitable for one to two people, its strawberry-based visual appeal, and its dedicated package design. It was originally planned as a Christmas season limited item, but its sales period was extended thanks to its popularity. The newly introduced "Strawberry Ganache Fraisier" for Valentine's Day is also proving popular.

Provided by Starbucks Korea.

Starting with the "Happy Birthday Harry Cake" last year, Starbucks has successively launched mini whole cakes that highlight seasonal concepts and key ingredients, such as the "Kitchen205 Strawberry Cheesecake," "Black Sapphire Cheesecake," "Shine Muscat Fresh Cream Cake," and "White Candle Cake." Each of these products has sold more than 200,000 units upon release and has consistently ranked among the top sellers in Starbucks' overall cake sales.

Demand is particularly strong during special seasons such as Christmas and Valentine's Day. For example, the "Kitchen205 Strawberry Cheesecake," launched in February last year, saw its average daily sales during the three days around Valentine's Day increase by 20% compared to normal periods. The "Strawberry Fraisier Cake" also recorded a similar level of sales growth during the Christmas season.

In line with this trend, Starbucks also began selling a "Stick Candle Set" in stores starting in December last year. The set was designed to be more practical so that it can be used not only with mini whole cakes but also with slice cakes.

Choi Hyunjung, Beverage and Food Development Manager at Starbucks, said, "As customers' lifestyles diversify, demand is increasing for mini whole cakes that small groups can enjoy without feeling burdened," adding, "As positive customer responses continue to mini whole cakes as a 'small everyday gift' and a 'cake that delivers emotional value for myself,' we plan to keep introducing mini whole cakes that capture the mood of each season and thereby strengthen our differentiated competitiveness."