Job posting for "Hynix Dujjonku Manager" goes viral
"Hundred-million-won bonuses" and "Dujjonku" spark envy
SK hynix, which stirred up the office worker community with performance bonuses reaching 140 million won per person, has once again become the center of attention. This time, the buzz is about the news that the wildly popular "Dubai Chewy Cookie (Dujjonku)," which has been sold out nationwide, will be offered through an in-house pop-up store. On top of its unconventional financial rewards, the company is also providing small everyday pleasures, prompting online reactions such as "Their class really is on a different level."
Job posting for "Hynix Dujjonku Manager" appears on Danggeun Market
The story began with a part-time job listing posted on the second-hand trading platform Danggeun Market. Under the title "SK hynix Dujjonku Manager," the posting was looking for staff to sell Dujjonku for four days at a pop-up store located inside the SK hynix site in Cheongju, North Chungcheong Province.
A part-time job listing on the second-hand trading platform Danggeun Market. Screenshot from Danggeun Market.
According to industry sources, the listing was not posted directly by SK hynix but by a vendor operating in the in-house pop-up store that was seeking to hire additional staff. However, the very fact that Dujjonku would be sold on company premises became a hot topic and quickly spread across office worker communities and various social networking services (SNS).
SK hynix has been running pop-up events that bring the latest trendy brands into the company, rotating monthly between its Icheon campus in Gyeonggi Province and its Cheongju campus in North Chungcheong Province. Last year, Godiva Bakery and Manseok Dakgangjeong opened at the Icheon campus, while Yeonbaek Strawberry Mochi and Brick Cake, among others, opened at the Cheongju campus, drawing long lines of employees. The industry views this as a strategy to simultaneously enhance rewards for performance and satisfaction in everyday life. In other words, the company is managing not only monetary compensation but also highly tangible, day-to-day welfare benefits.
From "hundred-million-won rewards" to jaw-dropping welfare
In fact, SK hynix’s welfare programs are considered among the best in the industry. A flexible work system has taken root, including a minimum work time of one hour, flexible working hours between 6 a.m. and 10 p.m., and vacation that can be taken in one-hour units. The company also operates a “Happy Friday” program under which employees take off the second Friday of every month.
Support for childbirth and childcare has also been strengthened. Through an “all-in-one care” system that covers everything from infertility treatment support to parental leave and return-to-work programs, the post-parental-leave return rate has reached 98.8%. These systems have also contributed to organizational stability, with the voluntary turnover rate remaining as low as 0.9% as of 2024.
Performance-based rewards are equally exceptional. SK hynix achieved an all-time high performance last year, posting an operating profit of 47.2063 trillion won. Accordingly, the excess profit sharing (PS) to be paid out is estimated at around 4.7 trillion won, which, on a simple calculation, comes to about 140 million won per person. In addition, the productivity incentive (PI), paid every half-year, was also granted at the maximum level of 150% of the monthly base salary.
The company stated, "Work-life balance directly translates into work efficiency," adding, "We will continue to develop our systems based on our members’ experiences."
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