Yangcheon District to Host "Lunar New Year Direct Market" at Yangcheon Park on February 5-6

Largest-Ever Event with Participation from 57 Local Governments

Yangcheon District in Seoul (District Mayor Lee Gijae) will host the "2026 Lunar New Year Direct Market" at Yangcheon Park on February 5 and 6, ahead of the Lunar New Year holiday.

This year’s direct market will be the largest ever, with 127 businesses from 57 local governments across the country participating. Around 300 items, including seasonal fruits, seafood, sauces, rice cakes, sesame oil, traditional Korean sweets, and other holiday offerings and regional specialties, will be showcased in one place. By having producers sell directly, the distribution process is shortened, allowing customers to purchase products at more reasonable prices compared to the market.

Lunar New Year Direct Market Promotion Image. Provided by Yangcheon District.

This year, new participating local governments include Ganghwa-gun, Buyeo-gun, and Wando-gun, which have sisterhood ties with Yangcheon, as well as Namyangju (pears and strawberries), Gwangyang (plum syrup and Korean beef patties), and Namwon (herb rice and five-grain sticky rice).

For convenience, the district will provide a self-packaging booth and offer a one-hour free parking voucher for the public parking lots near the market to customers who make purchases. Same-day free delivery service will also be available within the Yangcheon District area.

Up to 5% of the sales proceeds will be voluntarily donated to the Yangcheon Love Welfare Foundation. Since 2023, the district has continued donations from the direct market, with accumulated donations exceeding 27 million won delivered to local group home children and adolescents. The market will be open from 10 a.m. to 5 p.m. For more details, contact the Job and Economy Division at Yangcheon District Office.

Lee Gijae, Mayor of Yangcheon District, stated, "This Lunar New Year direct market is a win-win event where both local producers and consumers can benefit, while also easing the burden of rising prices. I hope many residents will visit, enjoy high-quality specialties and holiday goods at reasonable prices, and have a warm and abundant holiday."

This content was produced with the assistance of AI translation services.