'Dujjonku Craze' Reaches Osaka, Japan: "People Wait Over 30 Minutes to Buy, Half Are Korean"

Many Local Cafes Also Sell Dujjonku, with Half of Customers Being Korean
Price Ranges from 500 to 600 Yen

People lining up to buy Dubai Jjondeuk Cookies at a cafe in Osaka, Japan. Screenshot from Naver Cafe Nail Dong

The "Dubai Jjondeuk Cookie" (Dujjonku), which has gained significant popularity in South Korea, is also attracting attention in Japan. A user shared a review of visiting a cafe that sells Dujjonku, noting that the first batch had already sold out and more than 30 people were lining up to purchase the cookies.

On January 23, a post was uploaded to the Naver Japan travel community "Nail Dong," describing the experience of buying Dujjonku in Osaka.

The author, who introduced themselves as Korean, explained that while they had some time before a dinner reservation and were exploring the city, they heard rumors that several cafes in Osaka were selling Dujjonku and decided to visit one.

When the author arrived at the store, about 10 people were already in line. According to a sign, the first batch had sold out, so they waited about 30 minutes for the second round of sales. As the sales time approached, around 30 people were waiting in line in front of the store, and each person was allowed to purchase up to three cookies.

The price was 660 yen (about 6,159 won), similar to the recent price of Dujjonku in South Korea. The author noted that about half of the people waiting in line were Korean, and the owner of the cafe was also Korean. They added, "For now, it is mainly known among people who enjoy Korean culture. In Osaka, word of mouth about Dujjonku is gradually spreading."

Interest in Dujjonku in Japan appears to have started increasing in the second half of last year. While it has not yet become a nationwide dessert trend, it is being sold at cafes in specific areas such as the Korean town of Shin-Okubo in Shinjuku, Tokyo, as well as in Osaka, Nagoya, and Aichi Prefecture.

It is also available for purchase on Rakuten, Japan's leading online shopping platform, with prices ranging from about 500 to 600 yen per cookie.