Convenience Stores Join the 'Text Hip' Trend... Emart24 Launches Exclusive Sale of 'MoaJin Gift Card'

Three-Month Digital Magazine Subscription Available
33% Off the Regular Price

On January 27, Emart24 announced that it will begin selling the 'MoaJin Gift Card,' which can be used for its digital magazine subscription service.

The MoaJin Gift Card is a prepaid digital voucher. By registering the code online, users can access the 'MoaJin (moazine) Subscription Service.' The MoaJin subscription service is a digital magazine platform that offers a vast library of content, including 1,400 domestic and international magazines and 110,000 issues, featuring renowned titles such as Vogue, Elle, Gaekseok, Forbes, House Full of Happiness, and National Geographic.

In addition, the service provides AI-powered curation, translation in 20 languages, and a text-to-speech 'Read Aloud' feature. Through the MoaJin Gift Card, customers can purchase a three-month subscription, normally priced at 45,000 won, at a special discounted rate of 30,000 won-about 33% off the regular price.

Exclusive Sale of 'MoaJin Gift Card' Usable for Emart24 Digital Magazine Subscription. Emart24

Emart24 explained that, in line with the 'Text Hip' trend among Millennials & Gen Z-where reading is considered hip and stylish-it is exclusively introducing a gift card that allows customers to enjoy digital magazines. This enables customers to rediscover paper magazines, once sold at convenience store newsstands, now in digital form. Emart24 highlighted that, without taking up physical space in stores, it can now offer customers a broader selection of magazines from around the world than ever before.

Emart24 expects the new MoaJin Gift Card to attract significant interest, particularly among customers who are eager to explore information and consistently track the latest trends.

To celebrate the launch of the MoaJin Gift Card, Emart24 is holding an event on its official Instagram account from today until February 23. Customers who tag a friend in the comments on the event post will be entered into a drawing to win a 'MoaJin Tab' (1 winner) or a 'MoaJin 1-Month Subscription' (100 winners).

Cho Hyuncheol, Partner of the Service Platform Team at Emart24, stated, "In line with the 'Text Hip' trend of enjoying reading as a cool lifestyle, we are introducing a digital magazine subscription gift card. Moving forward, we plan to continue launching various services tailored to customer needs, strengthening our role as a 'service platform' beyond a simple convenience store."