[Today's New Product] "Carlsberg 0.0" ... "Delivers Authentic Pilsner Flavor Without Alcohol"

A Non-Alcoholic Pilsner That Preserves Carlsberg's Signature Balance

Premium beer brand Carlsberg announced on January 23 that it is launching its first new product of the year, "Carlsberg 0.0," a non-alcoholic beer that captures the brand's signature balanced flavor, as part of its strategy to target the domestic non-alcoholic beer market.

Carlsberg 0.0 is crafted to deliver a 0.0% alcohol content while preserving the authentic taste and refreshing quality of beer. Characterized by a pilsner style, it features a clean body and a subtle bitterness from hops in perfect harmony. The product is being recognized for elevating perceptions of non-alcoholic beer by maintaining Carlsberg's unique balance even without alcohol.

This new product was designed to reflect the needs of consumers who prioritize a healthy lifestyle, allowing them to enjoy it without hesitation during active moments. It can be enjoyed easily anytime and anywhere-not only after exercise or running, but also at parties, water parks, and a variety of leisure spaces. The packaging uses Carlsberg's signature colors and a minimalist design to intuitively convey the brand identity.

Carlsberg 0.0 will first be released through online distribution channels, with a gradual expansion to offline stores planned. A representative from Carlsberg Korea stated, "Carlsberg 0.0 is a non-alcoholic beer that delivers the authentic taste and balance of a pilsner without alcohol, making it an easy choice for various lifestyles. As our first new product of 2026, we plan to actively target the domestic non-alcoholic beer market."