Chanel Beauty Joins Naver, Strengthening Its Luxury Beauty Lineup

Official Gift Wrapping Service and Membership Benefits Offered

Naver announced on January 22 that the Chanel Beauty Brand Store has opened on its luxury brand service, 'Highend'.

The Chanel Beauty Brand Store, which opened on January 19, will sequentially offer Chanel's official beauty products, ranging from makeup items such as lipsticks and cushions to perfumes, skincare lines, and limited-edition seasonal collections.

Naver will also present a selection of various Chanel products available on the official Chanel online store, accompanied by visually focused brand content.

To ensure that users can continue to experience Chanel Beauty's unique identity and brand experience on the Naver Brand Store, Naver provides an official premium gift-wrapping service. Users can also sign up for 'Chanel Code', Chanel's integrated membership program, and enjoy the same membership benefits. All Chanel products purchased from the Naver Brand Store are eligible for free shipping.

Naver and Chanel Beauty plan to continue expanding a variety of benefits and services to offer a differentiated luxury shopping experience, starting with this launch.

Since 2020, Naver has strengthened its luxury category and continuously enhanced its competitiveness in luxury beauty brands. As a result, the transaction volume of luxury beauty grew by 29% year-on-year last year, and the number of brands available has increased approximately fivefold compared to the initial launch. Following the entry of Chanel Beauty, Naver plans to further strengthen its luxury beauty lineup through 'Highend'.

Jo Jaehee, Head of Naver Trend Fashion Business Team, stated, "Because the Naver Brand Store offers a stable platform infrastructure, AI recommendation technology, and data analytics, collaborations with luxury brands seeking to expand new technology experiments and user touchpoints in the rapidly changing AX (AI-powered choice suggestion) environment are increasing. We will continue to strive to provide users with differentiated benefits and a highly reliable shopping experience."