[Today’s New Release] Luxury Tequila... "Don Julio 1942 Year of the Horse Edition"

Founder of Don Julio Tequila
Began Distilling in 1942, the Year of the Horse

Diageo Korea announced on January 22 that its premium tequila brand, Don Julio, will be releasing a limited edition “Don Julio 1942 Year of the Horse Edition” to celebrate the 2026 Lunar New Year holiday.

The “Don Julio 1942 Year of the Horse Edition” is a limited-edition bottle inspired by the year 1942, which marks the founding of Don Julio, and 2026, the Year of the Red Horse, symbolizing courage and new beginnings. It commemorates the moment where tradition and a fresh start intersect.

Don Julio Gonz?lez, the founder of Don Julio Tequila, began his distilling journey in 1942, which was also the Year of the Horse. His fearless spirit of challenge and craftsmanship laid the foundation for what has become Mexico’s representative luxury tequila brand, Don Julio, and especially its heritage expression, Don Julio 1942. The new Year of the Horse Edition is a modern, vibrant reinterpretation of that legacy.

The packaging design for this edition harmoniously blends the Ikat Rebozo pattern, a symbol of Mexico’s traditional weaving culture, with the strength and dynamism represented by the horse in East Asian zodiac culture, visually expressing the shared meaning of “energy and forward momentum” found in both cultures.

The Don Julio 1942 Year of the Horse Edition features the signature taste of Don Julio 1942, renowned as the pinnacle of premium tequila. With its velvety smooth texture and deep, rich flavor, Don Julio 1942 requires at least eight years from agave cultivation to bottling. It is crafted using 100% Blue Weber agave grown in the highlands of Jalisco, Mexico, which is then aged for a minimum of two years in American white oak barrels.

Jung Donghyuk, Executive Director of Marketing at Diageo Korea, said, “With the Year of the Horse Edition, we hope that premium tequila will become a new option for consumers seeking to give more sophisticated and stylish gifts, moving beyond the traditional choices for Lunar New Year presents.”

The Don Julio 1942 Year of the Horse Edition will be available in limited quantities. Sales will begin at Shinsegae, Lotte, and Hyundai department stores at the end of January, and will gradually expand to Smart Order and Lotte Mart channels in early February.