Actor Shin Hyunjoon Targets Global Content Market... HJ Film and Royce Communication Join Forces

All-Out Promotion for Korea-Taiwan Co-Production "Wanted"
"Establishing an Integrated System from Production to Marketing"

HJ Film, the film production and management company led by actor Shin Hyunjoon, has partnered with a PR specialist firm to target the global content market.

On January 21, HJ Film announced that it had signed a business agreement with the integrated PR agency Royce Communication for "domestic and international media promotion and strategic marketing cooperation." By combining HJ Film's content production capabilities with Royce Communication's promotional expertise, the two companies plan to maximize the global competitiveness of their affiliated artists and produced content.

The top priority for both companies is the successful launch of the Korea-Taiwan co-produced film "Wanted (working title)." Produced by HJ Film and starring Shin Hyunjoon and Taiwanese actress Regina Lei, the film is set to premiere in the first half of this year. The two companies intend to focus their efforts on raising awareness through strategic publicity across both countries' media, as well as securing global distribution channels.

Shin Hyunjoon stated, "With this agreement, we have established an integrated system from content planning and production to promotion and marketing. Starting with 'Wanted,' we will expand our touchpoints with domestic and international media, enhance the brand value of HJ Film, and achieve tangible results in the global market."

Hwang Jaekyu, CEO of Royce Communication, responded, "This partnership will serve as a turning point for expanding our PR operations into the global entertainment market. We will work closely together on various projects to create synergy."